During “Mind the Gap” seminar, which was designed in order to prepare and relaunch the “Inclusion Express” campaign, we thought of creating a day of workshops where participants had to take the lead and to use their own skills in creating campaign tools that we can use during 2015.
After assessing the present situation of “Inclusion Express”, participants proposed a series of workshops which included a visual workshop on creating a logo for the campaign.
At the end of the day there were 14 logos created ready to be voted by the group of participants at “Mind the Gap”. After the vote, the group decided to choose the first 3 ranked logos and to launch an online vote on the final version of the logo.
The logo competition took place during 2 weeks in may on facebook and asked all people interested to vote using 1 “like” on the logo that they liked the most for the campaign. Martin Harutyunyan, participant in “Mind the Gap” from Armenia, designed the winning logo, which now has become the logo of “Inclusion Express” campaign.
Written by Mirela Lupu, Reporter of Mind the Gap! Seminar